The Blue Fox Pasta Co. was created to become a cult classic, featuring a striking blue fox mascot that would be embraced by the community and featured across a range of merchandise.
To showcase the personality of Blue Fox Pasta and promote the dining experience, comic strip billboards and posters were designed featuring the playful blue fox character. The result is a visually compelling and memorable branding campaign that brings the fun and unique pasta experience to life, while also building brand recognition throughout the city.
In addition to the playful comic strip billboards and posters, I also created a wide range of merchandise items to promote the Blue Fox Pasta brand. The merchandise items were designed to be both stylish and functional, so that customers could integrate them into their daily lives and become walking advertisements for the brand. The result is a comprehensive branding campaign that includes not only advertising materials, but also a range of merchandise items that serve to further reinforce the brand's unique identity and build customer loyalty.
