Ruggable
As a freelance graphic designer for Ruggable, I had the exciting opportunity to create engaging marketing materials across multiple platforms, including social media, email campaigns, and digital ads. My work included designing assets for a variety of channels, including:
Email marketing
Meta ads
Web banners
Instagram posts, reels, and stories
Pinterest graphics
I collaborated closely with the design team and art directors, working from mood boards, assets, images, and color palettes provided for each campaign. Every project I worked on had its own unique aesthetic—varying in color schemes, imagery, and illustration style—but always aligned with Ruggable's core brand identity.
I also contributed to the company's 2024 rebrand by helping create the illustrations for the new icons that are part of the refreshed visual identity.
Throughout each campaign, I worked closely with art directors, fellow designers, and stakeholders, incorporating feedback to ensure the final designs were polished and perfectly in line with Ruggable's vision. The collaboration and attention to detail helped create dynamic and visually cohesive marketing materials that resonated with Ruggable's audience.
Social Media Advertising; Graphic Design; Typography; Motion Design; Email Marketing
Marketing Campaigns
Freelancing for Ruggable for almost a year, I had the opportunity to work on dozens of marketing campaigns that included social media email, and more. To show a bit of my work, I’m curating just a few campaigns that I loved working on.
Rustic Riviera
Inspired by the charm of the Mediterranean, the Rustic Riviera campaign evokes a warm, sun-dappled atmosphere with a rich color palette of reds, blues, greens, and neutrals. The campaign captures the essence of European coastal living, blending rustic elegance with vibrant, natural tones to create an inviting and relaxed aesthetic. The design elements reflect the serenity and beauty of Mediterranean landscapes, transporting the viewer to a sun-soaked getaway.
Malene Barnett
The Malene Barnett campaign celebrates the vibrant and culturally rich world of this award-winning multidisciplinary artist. The campaign fuses bold, intricate patterns with deep cultural significance. Rich textures and dynamic colors reflect Malene's textile surface design and her exploration of architectural and artistic traditions.
2024 Black Friday &
Cyber Monday
The 2024 Black Friday / Cyber Monday campaign was all about bold drama and attention-grabbing visuals. Featuring a striking neon yellow and black color scheme, the campaign used graphic design elements to create a sense of urgency and excitement. With high-impact motion graphics, I crafted dynamic, in-your-face visuals that couldn't be ignored, amplifying the intensity of the sale. This campaign was designed to stand out and captivate, ensuring Ruggable's Black Friday and Cyber Monday promotions were impossible to miss.