Superfine Kitchen
Over the course of eight months, I had the pleasure of working closely with Superfine Kitchen, a local gem in Downtown San Francisco specializing in workplace catering and grab-and-go meals. As part of their rebranding efforts, I played a key role in helping shape the visual identity of the brand, ensuring it accurately reflected their commitment to quality and innovation.
From collaborating with the CEO and Marketing Manager to working alongside a talented photographer, I assisted in creating cohesive brand imagery that truly represented Superfine Kitchen's values. I also helped elevate their product line by redesigning nearly all of their product line logos to better align with the refreshed brand and provide a more polished, unified look.
In addition to designing marketing materials, I contributed to in-store signage and food product labels, and provided overall art direction to ensure consistency across all touchpoints. My work at Superfine Kitchen spanned various aspects of their visual presence, allowing me to refine and define the aesthetic that would resonate with their clientele and help grow their business.
Art Direction; Visual Identity; Graphic Design; Web Design; Photography Editing; Logo Design; Poster/Signage
(The Superfine Kitchen logo is not my design)
Product Line Logos
“Before” shows the originals, “After” shows my updated versions.
Label Designs
The labels for Superfine Kitchen's grab-and-go meals were designed to maintain a consistent visual identity through cohesive typography and layout, while also giving each product line its own unique flair. By incorporating distinct colors and custom logos for each category, the labels reflect the individuality of the offerings, while still aligning with the overall brand aesthetic. This approach not only enhances shelf appeal but also reinforces the brand’s versatility and commitment to quality.
Marketing materials
In addition to product labels, I designed a variety of posters and marketing materials for Superfine Kitchen. The pieces featured here are a few samples created to promote their Test Kitchen – a space for experimentation and innovation. These designs were crafted to capture the exciting, creative energy of the Test Kitchen while staying true to the brand’s clean, modern aesthetic.
Website Homepage
As part of Superfine Kitchen's rebranding, I designed a sample homepage to showcase a potential direction for their website. The goal was to create a user-friendly and visually cohesive digital experience that aligned with their refreshed visual identity. The design emphasizes clean typography, vibrant imagery, and a clear, easy-to-navigate layout to highlight their services and offerings. By reflecting the brand's modern, approachable aesthetic, this homepage concept provides a solid foundation for a website that engages visitors and enhances their online presence.
