Raise the Dead Coffee Roasters’ brand identity is built around their dark yet playful vibe. They wanted to appeal to an alternative crowd and create packaging that would grab attention on the shelves. The challenge was striking a balance between edgy and approachable, and to create a design that would reflect the bold and distinctive flavors of their coffee.

The bold visual identity is designed to draw customers in, while the distinctive packaging ensures that the product stands out on the shelf, making it an instant crowd-pleaser for coffee lovers seeking something a little different.